Diageo BF Workshop
Diageo BF Workshop 2014 was held on december 10, 2014 in London.
The annual Beverage Forum Meeting in 2014 was held in London, at the Diageo Head Quarter.
The internal meeting in the morning included a brief market update from each of the members and discussion of the BF strategy, organization and key account events planned for the coming period.
For the afternoon session, Diageo joined the meeting. Diageo presented their current technical challenges, their focus on sustainability, and the market situation in Africa – followed by a round table discussion involving BF companies and Diageo.
In the evening there was a joint dinner event for all Beverage Forum members.