November 3-4, 2009, Beverage Forum arranged an in-house technical seminar with Tsingtao Brewery in Qingdao, China.
Tsingdao has a leading position in China, and with a yearly output of more than 50 mill HL no. 6 brewery group worldwide. Having more than 50 facilities, Tsingtao focuses on cost efficiency and energy saving, in order to keep the leading position.
With the theme “Performance Improvement and Best Practice”, Beverage Forum member companies met with 56 technical executives from Tsingtao Brewery. During the whole day's program, Tsingtao and Beverage Forum shared with each other the key issues in the brewery industry.
From Beverage Forum the 25 delegates represented Atlas Copco, Danisco, Danfoss, Grundfos, Purac, Union and Johnson Controls.
The seminar was opened by the Tsingtao Technical Director, who gave a presentation of the situation and structure of the Tsingtao Beverage Group.
Technical Seminar with Tsingtao Brewery Co., Ltd.
Beverage Forum will continuously arrange seminars for knowledge exchange with leading breweries worldwide. For further information about the Strategic Marketing Alliance, Beverage Forum please contact us.
The Tsingtao technical seminar, 2009 was sponsored by:
Then followed technical presentations from the Beverage Forum companies, and in the afternoon individual discussions were held between all the delegates in smaller groups.
Next day the Tsingtao brewery facility nr. 2 in Qingdao was visited to give the Beverage Forum delegation a first-hand impression. All in all a successful event, according to the feedback from the delegates fromTsingtao and Beverage Forum!
Positive feedbacks were received from both. Tsingtao executives saw the technical seminar as a highly efficient way to acquire knowledge and know-how. Beverage Forum considered the seminar an unique chance to meet with Tsingtao, and a good channel to learn about the brewer's focuses and interests.
Watch Beverage Forum member, Mr. Anil Hingorani of Atlas Copco and the Technical Director of Tsingtao evaluate the event: